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Discussing strategy with ShangGong Europe…

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StitchWorld March, 2017

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The principles of global business are changing and today standing alone among many similar placed companies in a market where customers are exposed to so much information and choices, is like committing suicide… Collaborations and synergies to offer customers more than just product, is the key to success. And a company which has seen growth on the back of this philosophy is ShangGong Europe (Holding) Corp., a wholly-owned subsidiary of ShangGong Group, China, the first state-owned company in the country with a foreign collaboration. The company’s success can be gauged from the fact that last year, ShangGong Europe registered a two-digit increase in sales income of sewing equipment when many…

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Source: StitchWorld March, 2017
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